People buy things because they are cool. It might seem trivial, but it remains true. A cute phone is likely to get more sales compared to an ugly looking one. The same thing goes for cars. If you are in the selling vape pens and other accessories, then you must take good care of the design and packaging. Impressions made at the first point of sale matter a lot.
In the e-commerce world, people will rely on pictures to tell whether they are looking at a quality product. Furthermore, they will read opinions from others to see whether the product feels like a premium quality one. Here are issues to check when picking custom vape packaging options.
The labeling of the product tells a lot about the targeted customer. It is also a sign telling willing buyers that they are getting the preferable thing. If the sign or labeling looks suspicious or the fonts are not very legible, then they will raise doubt in the buyer.
Furthermore, you also need to ensure there is consistency in the typography, with features such as the size of main words and the fine print. The placement of the label and the subsequent disclaimers should be in easy to spot places, without interfering much with the design.
Transparent View Options
Seeing what’s inside is a great sales tactic. It ensures that the buyer feels already invested in the product. Great salespeople started their sales by letting the customer hold the product. Once it was in the customers’ hand, they would proceed to ask customers about their needs and pain points regarding issues the product fixes.
The reality was that they were playing with the psychology of the buyer. It is the same thing with modern packaging. However, you have to take it a notch higher. Make sure your packaging provider is using high-quality material that retains the shape of the package, while also letting the customer have a sneak peek of the vape cartridge.
Cost Per Unit
You need to have the best possible designs, but it should not come at a cost to your profitability. Balancing the cost of the packaging material and design as well as the applicable royalties with the overall pricing of the product is important. The packaging may fall into a variable cost of the product that requires altering so that the product remains competitive in the market.
Therefore, working with a reputable large capacity vape package provider will be the smartest thing to do. Consider going for the wholesale deals for you to benefit from the economies of scale.
Green packaging can be useful for your brand image. People may associate your company with sustainability values, and that will be a good thing. You can justify a higher price for the product because you are embracing the virtue of environment protection.
However, the use of recyclable materials does not imply that you skimp on any of the quality issues highlighted in this article. Work closely with the packaging supplier to address your green concerns.